Setting Up Your Brand Profile

Setting Up Your Brand Profile

Your brand profile is your storefront on Partnac. It's the first thing creators see when they discover your brand, evaluate partnership opportunities, or consider joining your affiliate program. A complete, compelling profile doesn't just look professional, it directly impacts how many quality partnership requests you receive.

In this guide, you'll learn how to set up a brand profile that attracts the right creators, builds trust, and sets clear expectations from day one.

Why Your Brand Profile Matters

Think of your Partnac profile like a landing page. Creators are making quick decisions about whether to work with you. A sparse or incomplete profile sends a message: "We're not serious about partnerships" or "We don't have our act together."

On the flip side, a polished profile that clearly communicates who you are, what you offer, and what you're looking for attracts creators who are a good fit and filters out those who aren't.

The numbers don't lie: Brands with complete profiles receive 3x more partnership requests and have a 40% higher acceptance rate when reaching out to creators.

Step 1: Company Information


Start with the basics. Navigate to Settings > Company Information to complete your company details.

Required Information


Company Name
  1. Use your official business name
  2. Keep it consistent with your website and other platforms
  3. Avoid abbreviations unless that's your official name

Industry and Category
  1. Select your primary industry from the dropdown
  2. Choose relevant categories that describe your business
  3. Be specific, "SaaS" is better than "Software," "E-commerce Fashion" is better than "Retail"

Company Description
This is your chance to tell your story. A good description includes:

What you do - Be specific about your product or service
Who you serve - Define your target audience clearly
What makes you unique - Highlight your value proposition
Why creators should care - What's in it for them?

Example of a strong description:
"We're a project management SaaS tool built for remote teams. Our platform helps distributed teams stay organized, collaborate effectively, and hit deadlines without the chaos. We're looking for creators who serve remote workers, freelancers, and small business owners who struggle with team coordination. Our affiliate program offers 30% recurring commissions, and we provide all the marketing assets creators need to succeed."

What to avoid:
  1. Generic descriptions that could apply to any company
  2. Jargon that only insiders understand
  3. Vague statements like "we're the best" without proof points

Website URL
  1. Use your main website domain
  2. Ensure it's accessible and professional
  3. This builds credibility and helps creators research your brand

Location
  1. Select your primary business location
  2. This helps creators understand time zones and regional considerations

Step 2: Brand Assets and Visual Identity

Visual elements make your profile memorable and professional. Upload high-quality assets that represent your brand accurately.

Requirements:
  1. Format: PNG with transparent background (recommended) or JPG
  2. Resolution: At least 512x512 pixels (higher is better)
  3. File size: Under 2MB
  4. Style: Use your official logo, not a variation
Best practices:
  1. Ensure your logo is readable at small sizes
  2. Use a version that works on both light and dark backgrounds
  3. Avoid logos with text that becomes illegible when scaled down

Brand Colors

If your brand has specific color guidelines, add them here:
  1. Primary color - Your main brand color (hex code)
  2. Secondary color - Supporting brand colors
  3. Accent colors - Additional colors in your palette
This helps creators understand your brand identity and create content that aligns with your visual style.

If you have brand guidelines, style guides, or brand kits, consider:
  1. Creating a simple one-page brand guide
  2. Uploading it as a PDF or linking to it
  3. Including approved messaging, tone of voice, and visual examples
Creators appreciate clear guidelines. It makes their job easier and ensures brand consistency.

Step 3: Writing Your Brand Description

Your brand description is where you sell creators on why they should work with you. This appears in multiple places:
  1. Your public brand profile
  2. Campaign descriptions
  3. Partnership request messages

Structure Your Description

Opening Hook (1-2 sentences)
  1. What problem do you solve?
  2. Who do you serve?
  3. What makes you different?
Value Proposition (2-3 sentences)
  1. Key features or benefits
  2. Social proof (customer count, growth metrics, awards)
  3. Market position
Partnership Opportunity (2-3 sentences)
  1. What types of partnerships you're looking for
  2. What creators can expect (commissions, support, resources)
  3. Why your program is attractive
Call to Action (1 sentence)
  1. Invite creators to reach out or apply

Example: Complete Brand Description

Hook: "We're the project management tool that remote teams actually want to use. No overwhelming features, no confusing interfaces, just the essentials that help distributed teams get work done."

Value: "With over 50,000 teams using our platform, we've become the go-to solution for remote-first companies. We've been featured in TechCrunch, Product Hunt, and have a 4.8/5 rating on G2."

Partnership: "We're looking for creators who serve remote workers, freelancers, and small business owners. Our affiliate program offers 30% recurring commissions on all subscriptions, and we provide marketing assets, product demos, and dedicated support to help you succeed."

CTA: "If you create content about productivity, remote work, or team collaboration, we'd love to partner with you."

Step 4: Profile Completeness Checklist

Use this checklist to ensure your profile is complete:

Company Information
  1. [ ] Company name added
  2. [ ] Industry and category selected
  3. [ ] Detailed company description written
  4. [ ] Website URL added and verified
  5. [ ] Location specified
Brand Assets
  1. [ ] High-resolution logo uploaded
  2. [ ] Brand colors added (if applicable)
  3. [ ] Brand guidelines linked or uploaded (optional)
Additional Details
  1. [ ] Social media profiles linked (optional but recommended)
  2. [ ] Contact information up to date
  3. [ ] Payment information configured
  4. [ ] Team members invited (if applicable)

Step 5: Profile Optimization Tips

Use Keywords Strategically

Creators search for brands by industry, niche, and keywords. Include relevant terms in your description:
  1. Your industry (SaaS, e-commerce, fintech, etc.)
  2. Your niche (project management, email marketing, etc.)
  3. Your target audience (remote workers, small businesses, etc.)
  4. Partnership types you offer (affiliate, influencer, etc.)

Show Social Proof

If you have impressive metrics, mention them:
  1. Customer count or user base
  2. Revenue or growth metrics
  3. Awards or recognition
  4. Notable customers or case studies

Be Transparent About Expectations

Set clear expectations upfront:
  1. What types of creators you're looking for
  2. Minimum requirements (audience size, engagement rate, etc.)
  3. Commission structures
  4. Payment terms

Keep It Updated

Your profile isn't set-and-forget. Update it when:
  1. You launch new products or features
  2. You change your partnership structure
  3. You achieve new milestones
  4. You refine your target audience

Common Profile Mistakes to Avoid

Mistake 1: Being Too Vague
  1. Bad: "We're a software company that helps businesses."
  2. Good: "We're a project management SaaS tool that helps remote teams of 5-50 people stay organized and hit deadlines."
Mistake 2: Focusing Only on Yourself
  1. Bad: "We're the best in our industry and have won many awards."
  2. Good: "We offer creators 30% recurring commissions, provide all marketing assets, and have a dedicated partnership team to support your success."
Mistake 3: Using Low-Quality Assets
  1. Bad: Blurry logo, outdated images, inconsistent branding
  2. Good: High-resolution assets, current branding, professional presentation
Mistake 4: Incomplete Information
  1. Bad: Missing industry, no description, no website
  2. Good: Complete profile with all sections filled out thoughtfully

Next Steps

Once your profile is complete:

  1. Review it from a creator's perspective - Would you want to work with this brand?
  2. Test your profile - Search for your brand in the marketplace and see how it appears
  3. Start creating campaigns - A great profile is the foundation, but campaigns are where partnerships happen
  4. Monitor profile views - Track how many creators view your profile and optimize based on what's working

Your brand profile is an investment in your partnership program's success. Take the time to do it right, and you'll attract better creators, receive more quality applications, and build stronger partnerships.

Ready to optimize your profile? Update your brand profile now.

    • Related Articles

    • Welcome to Partnac: A Quick Start Guide for Brands

      Welcome to Partnac. You're here because you want to grow your brand through partnerships, whether that's affiliate marketing, influencer collaborations, or creator partnerships. This guide will get you up and running in the next 15 minutes. Partnac ...

    • Understanding Partnac's Partnership Models

      Not all partnerships are created equal. On Partnac, you can run different types of campaigns depending on your goals, budget, and what you're trying to achieve. Understanding these models helps you choose the right approach and set up campaigns that ...

    • Creating Your First Partnership Campaign

      Creating your first partnership campaign on Partnac is straightforward. This guide walks you through the entire process, from defining your goals to launching your program and attracting your first partners. Whether you're launching a partnership ...