Getting Started with Partnac

Welcome to Partnac: A Quick Start Guide for Brands

Welcome to Partnac. You're here because you want to grow your brand through partnerships, whether that's affiliate marketing, influencer collaborations, or creator partnerships. This guide will get you up and running in the next 15 minutes.

Partnac is a partnership management platform that helps brands discover creators, manage campaigns, track performance, and handle payments, all in one place. No more juggling spreadsheets, outdated platforms, email threads, or multiple tools. Everything you need to build and scale partnerships is right here.

Let's get you started.

What You Can Do on Partnac

Before we dive into setup, here's what Partnac enables:

- Create and manage affiliate programs: Set up performance-based campaigns where you only pay for results
- Discover creators and influencers: Find partners who match your brand's audience and values
- Launch influencer campaigns: Manage sponsored content, product reviews, and brand collaborations
- Track everything in real-time: See clicks, conversions, and ROI across all your partnerships
- Automate payments: Handle commissions and payouts without manual work
- Build long-term relationships: Nurture partnerships that grow with your brand

Whether you're a SaaS company, ecommerce brand, or service business, Partnac gives you the tools to turn partnerships into a scalable growth channel.

Step 1: Complete Your Brand Profile


Your brand profile is your first impression. It's what creators see when they discover your brand, so make it count.

Setting Up Your Company Information


1. Navigate to Settings - Click your profile icon in the top right, then select "Settings"
2. Company Details - Fill in:
  1.    Company name
  2.    Industry and category
  3.    Company description (be specific about what you do and who you serve)
  4.    Website URL
  5.    Location

3. Brand Assets - Upload:
  1.    Company logo (high resolution, PNG format recommended)
  2.    Brand colors (if you have specific hex codes)
  3.    Any brand guidelines or style guides

Pro tip: A complete profile increases your chances of attracting quality creators. Brands with detailed profiles get 3x more partnership requests.

Verifying Your Account


Account verification builds trust with creators and unlocks platform features:

  1. Business verification - Verify your business email and domain
  2. Payment setup - Add your payment method for processing payouts
  3. Team members - Invite team members and set permissions

Verification typically takes a few minutes. Once complete, you'll have full access to all Partnac features.

Step 2: Navigate Your Dashboard


Your dashboard is your command center. Here's what you'll see:

Main Dashboard Overview


At a glance, you can see:
  1. Total active partnerships
  2. Revenue generated from partnerships
  3. Pending applications
  4. Recent activity and notifications
  5. Quick stats (clicks, conversions, ROI)

Key sections:
  1. Campaigns - All your active and past campaigns
  2. Partnerships - Individual creator relationships
  3. Marketplace - Discover new creators
  4. Analytics - Performance reports and insights
  5. Messages - Communication with creators
  6. Payments - Payout management and history

Understanding Campaign Types


Partnac supports different partnership models:

Affiliate Campaigns - Performance-based partnerships where creators earn commissions on sales, signups, or actions they drive. You only pay when they deliver results. Learn more about how affiliate marketing works and why you should be running affiliate programs.

Influencer Campaigns - Sponsored content partnerships where you pay creators upfront or upon content delivery. Great for brand awareness and authentic product reviews.

Hybrid Campaigns - Combine fixed fees with performance bonuses. Perfect for long-term creator relationships.

Choose the model that aligns with your goals. Most brands start with affiliate campaigns because they're low-risk and performance-driven.

Step 3: Create Your First Campaign


Ready to launch? Here's how to create your first campaign in five minutes.

Campaign Setup Wizard


1. Click "Create Campaign" - You'll find this button prominently on your dashboard
2. Choose Campaign Type - Select Affiliate, Influencer, or Hybrid
3. Define Your Goals - What do you want to achieve?
  1.    Sales and revenue
  2.    Lead generation
  3.    Brand awareness
  4.    App installs
  5.    Custom actions

4. Set Commission Structure - For affiliate campaigns:
  1.    Percentage of sale (e.g., 20%)
  2.    Flat rate per conversion (e.g., $50 per signup)
  3.    Recurring commission (for SaaS subscriptions)
  4.    Tiered rates (higher commissions for top performers)

5. Add Campaign Details:
  1.    Campaign name
  2.    Description (what creators need to know)
  3.    Duration and deadlines
  4.    Budget (if applicable)
  5.    Terms and guidelines

6. Configure Tracking - Partnac automatically generates tracking links. You can:
  1.    Set cookie duration (how long conversions are attributed)
  2.    Choose attribution model (first-click, last-click)
  3.    Add conversion tracking pixels

Pro tip: Start with a clear, compelling campaign description. Creators want to know what they're promoting, who it's for, and what's in it for them. Be specific about your product, target audience, and commission structure.

Campaign Best Practices


  1. Set realistic goals - Don't expect 1000 affiliates in week one. Focus on quality over quantity
  2. Offer competitive commissions - Research what similar brands offer. Too low, and creators won't join. Too high, and you'll hurt margins
  3. Provide marketing assets - Give creators product images, messaging, and resources they need to succeed
  4. Be responsive - Answer creator questions quickly. Fast communication builds trust

For a deeper dive, check out our guide on how to start an affiliate program that scales.

Step 4: Discover and Connect with Creators


Partnac's marketplace makes finding the right creators easy.

Using the Creator Marketplace


1. Navigate to Marketplace - Click "Marketplace" in your main navigation
2. Use Filters - Narrow down creators by:
  1.    Niche and category
  2.    Audience size
  3.    Engagement rate
  4.    Location and demographics
  5.    Content type (blog, video, social, newsletter)
  6.    Previous brand collaborations

3. Review Creator Profiles - Each profile shows:
  1.    Audience demographics
  2.    Engagement metrics
  3.    Content samples
  4.    Past collaboration history
  5.    Rates and availability

4. AI Recommendations - Partnac's AI suggests creators based on your brand, industry, and campaign goals. These recommendations save time and help you discover creators you might have missed.

Sending Partnership Requests


Once you find creators you want to work with:

1. Click "Send Request" on their profile
2. Craft Your Message - Be specific:
  1.    Why you're reaching out
  2.    What the collaboration involves
  3.    What's in it for them
  4.    Timeline and expectations

3. Attach Campaign Details - Link your campaign or provide commission/payment info
4. Send and Follow Up - Most creators respond within 48 hours. If you don't hear back, a friendly follow-up is appropriate after a week.

Pro tip: Personalize your outreach. Generic messages get ignored. Mention something specific about their content or audience that makes them a good fit.


Step 5: Manage Partnerships and Track Performance


Once creators join your campaigns, the real work begins.

Managing Active Partnerships


Partnership Dashboard shows:
  1. All active partnerships
  2. Partnership status (pending, active, completed)
  3. Performance metrics per partner
  4. Recent activity and communications
Key Actions:
- Approve applications - Review and approve affiliate applications
- Send messages - Communicate directly with creators
- Review content - For influencer campaigns, review and approve submitted content
- Track performance - Monitor clicks, conversions, and revenue per partner

Understanding Your Analytics


Partnac provides real-time analytics:

Campaign Metrics:
  1. Total clicks
  2. Conversions and conversion rate
  3. Revenue generated
  4. Cost per acquisition (CPA)
  5. Return on investment (ROI)

Partner Performance:
  1. Top-performing creators
  2. Click-through rates by partner
  3. Conversion rates by partner
  4. Revenue attribution

Use analytics to:
  1. Identify top performers and nurture those relationships
  2. Find underperformers and provide support or resources
  3. Optimize commission structures
  4. Make data-driven decisions about future campaigns

For detailed insights, explore our tracking and reporting features.

Step 6: Handle Payments and Payouts


Partnac automates the entire payment process.

Setting Up Payments


1. Add Payment Method - Go to Settings > Payments
2. Configure Payout Schedule - Choose:
  1.    Automatic payouts (recommended)
  2.    Manual approval required
  3.    Payment thresholds (minimum amount before payout)

3. Set Payment Terms - Define:
  1.    Payment frequency (weekly, bi-weekly, monthly)
  2.    Processing time
  3.    Payment methods (bank transfer, PayPal, etc.)

Payment Processing


Partnac handles:
  1. Automatic commission calculation - No manual math required
  2. Payment scheduling - Payouts happen on your schedule
  3. Payment history - Complete records for accounting
  4. Tax documentation - Generate 1099s and tax forms automatically

Pro tip: Reliable, timely payments keep creators happy and motivated. Set up automatic payouts to reduce administrative work and build trust.

Learn more about our contract and payment solutions.

Next Steps: Scaling Your Partnership Program


You're set up. Now what?

Week 1: Launch and Learn

  1. Create your first campaign
  2. Reach out to 10-20 creators
  3. Monitor performance and gather feedback
  4. Refine your campaign based on early results

Month 1: Optimize and Expand

  1. Analyze what's working
  2. Double down on successful partnerships
  3. Expand to more creators
  4. Test different commission structures

Month 3+: Scale Strategically

  1. Build long-term relationships with top performers
  2. Create multiple campaigns for different goals
  3. Develop creator resources and assets
  4. Consider ambassador programs for your best partners

Resources to Help You Succeed

  1. Affiliate Marketing Guide for Brands - Comprehensive guide to affiliate marketing
  2. How SaaS Companies Build Scalable Affiliate Programs- SaaS-specific strategies
  3. Common Mistakes to Avoid - Learn from others' mistakes
  4. Partnership Marketing Guide - Understand the bigger picture

Getting Help


Questions? We're here to help.

  1. Help Center - Browse our knowledge base for detailed guides
  2. Support Team - Contact support directly from your dashboard
  3. Community - Join other brands sharing strategies and tips


Final Thoughts


Partnac is designed to make partnership marketing simple, scalable, and profitable. You don't need a huge team or massive budget to get started. You just need the right tools and the right approach.

Start with one campaign. Find a few quality creators. Learn what works. Then scale.

The brands that succeed on Partnac aren't the ones with the biggest budgets, they're the ones who build genuine relationships, provide value to creators, and stay consistent.

Welcome to Partnac. Let's grow together.

Ready to create your first campaign? Get started now.

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